How have visual representations of menstruation products in advertising changed and/or evolved over the past fifty years? What visual assumptions have been made previously that are now being overturned as a sign of progress? Analyzing and interpreting such visual artifacts through a feminist visual rhetorical lens will enhance the ability to locate a movement towards reclaiming agency of our bodies as women, reconnecting our communal experiences, and redefining/normalizing what our bodies mean and do via emergent visual methods employed by advertisers.
As a new way to “digitizing the commonplace book,” I found Pinterest provides an effective “way of organizing the processes and products of rhetorical invention,” particularly in regards to visual artifacts (Gerath and Kennerly 172). This digital archival method affords me the ability to closely consider the visual objects of study and make notes within my collections as I examine contrasting and comparative visual compositional design elements and patterns as well as narrative and rhetorical tropes within each artifact. This method of collection also allows for the benefit of pairing down the collection to 7-8 representative visual artifacts for the final research study.
Link to this Pinterest archive.
Geraths, Cory, and Michele Kennerly. “Pinvention: Updating Commonplace Books for the Digital Age.” Communication Teacher 29.3. 2015, pp. 166-72.
For this exercise in visual rhetoric, I chose to focus on the concepts put forth by John Berger in the BBC's "Ways of Seeing" documentary. This comic depiction clarifies the way visual artifacts are framed via mechanical reproduction as well as the impact of dissemination and consumption.