This is an infographic I recently designed for a team of researchers to be included in a grant proposal for a fledgling research study. Though it does not present data as typically construed, I would say it is almost more complicated to represent conceptual schemas in a boiled-down powerful and clear graphic manner. I met with the researchers prior to starting the design to go over their concepts, research processes, and objectives. After some discussion, I began to plot a visualization on the white board available. After going through a few iterative changes for clarity and emphasis of research elements, what finally emerged was a workable configuration for digital production.
In beginning my digital design process, Tufte's (2001) emphasis on a data display that reads as efficient, effective, and clear was primarily considered in my icon decisions. Yet more so, because we were attempting to bridge a complex concept rather than numbers or stats with this piece, rhetorical implications for readers' receptions of social rhetoric and conventions for clarity were of equal importance in my design decisions. This infographic had to clearly connect the researchers' project goals within the proposal to the grant readers' translatability/adaptability in understanding the researchers' processes in a visual format (Kostelnick, 2008). In this particular case, the infographics had to "make the sell" for the research to move forward. I would classify this infographic as being more rhetorical in nature than other styles for this reason.
Kostelnick, C. 2008. "The Visual Rhetoric of Data Displays: The Conundrum of Clarity." Professional Communication, IEEE Transactions on 51(1).
Tufte, E. R. 2001. The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press.